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Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them? That’s great!
It’s a customer experience management platform that helps companies make customerfeedback actionable. Set up notifications to address feedback to close the loop. Text analytics helps understand customerfeedback, gauge satisfaction levels, and identify areas for improvement.
These are also the people who can benefit the most from hearing the customer’s pain and using that information to improve the experience in the future. They are also part of the “democratizing of customerfeedback” that is so important in creating a customer-centric culture. Alert Management. Sean holds a Ph.D.
Whether that somebody is visiting a retail bank; having a field service agent visit their home to perform utility service, or even if that somebody is a patient on medication for a rare disease that requires additional support services from a casemanager. Treat every customer like a house guest. Sean holds a Ph.D.
The quality of your questions won’t matter, the beauty of your dashboards won’t matter, and your casemanagement workflow won’t matter either. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn CustomerFeedback Into Gold. So what is a healthy survey? It all begins with response rates.
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