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Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs. Market Research vs. Voice of the Customer (VoC). Let me explain. Market Research. Voice of the Customer.

VOC 226
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5 Recommendations for Reopening your VoC Program

PeopleMetrics

In my last blog post , I wrote about how to build a VoC program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. 5 Recommendations for Reopening your VoC Program.

VOC 121
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). In this book , you’ll see VoC more than any other term, though you can use each of these terms interchangeably. So, what is CX measurement or VoC?

VOC 210
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

The answer to this question is key to creating a world-class VoC program. While VoC looks different in B2B than in B2C, the idea of using it to retain customers and reduce churn is still central to both. VoC In Both Worlds. Each relationship and each interaction provide touchpoints for VoC feedback in B2B. VOLUME: Small.

VOC 122
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Must-Have Customer Experience Management Skills for CX Professionals

Lumoa

The Next Generation of CEM Today, product and service changes are typically driven by interviewing key clients, running surveys, or hosting customer advisory meetings. Measure CX without Surveys Online and email surveys, at best, have a response rate of 30%. 6 Customer Experience Skills That You Should Know About 1.

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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

Every organization has a different level of VoC maturity. Some companies have had VoC in place for many years, while others are just getting started. Where you start with VoC depends on your level of maturity. Companies typically begin in one of three phrases: building, growth, or optimization. Click checklist to enlarge ).

VOC 83
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A Bonus Recommendation for Reopening Your VoC Program

PeopleMetrics

In my last blog post , I offered 5 recommendations for re-opening your VoC program in light of COVID-19 closures. In this blog post, I am offering a bonus recommendation for reopening your VoC program: Include video in your surveys. If you have not checked out that blog post, I highly recommend doing so ( click here to read ).

VOC 71