Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging
PeopleMetrics
SEPTEMBER 24, 2018
However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs. Market Research vs. Voice of the Customer (VoC). Let me explain. Market Research. Voice of the Customer.
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