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Incorrect Question Correct Question Why do you think our customer service is the best? On a scale of 1-7, please rate your experience with our customer service. How to fix this type of double-barreledquestion ? Split the two issues and form a single-barreledquestion.
Companies often face low response rates and receive feedback from groups that don’t represent their customers at large, skewing the data. To get meaningful data, remove biases like leading constructs, double-barreledquestions, and insufficient answer options from your survey. Well, what are you asking?
Scour your survey to ensure that it doesn’t include any leading constructs. A survey is a flop if it assumes your customers already feel a certain way about your company or products. For example, don’t ask how satisfied your customers are with aspects of your company because that assumes they are somewhat satisfied.
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