Remove Construction Remove Customer Satisfaction Remove Double-Barreled Question
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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question Why do you think our customer service is the best? On a scale of 1-7, please rate your experience with our customer service. How to fix this type of double-barreled question ? Split the two issues and form a single-barreled question.

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Scour your survey to ensure that it doesn’t include any leading constructs. A survey is a flop if it assumes your customers already feel a certain way about your company or products. For example, don’t ask how satisfied your customers are with aspects of your company because that assumes they are somewhat satisfied.

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

Companies often face low response rates and receive feedback from groups that don’t represent their customers at large, skewing the data. To get meaningful data, remove biases like leading constructs, double-barreled questions, and insufficient answer options from your survey. Well, what are you asking?