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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question Why do you think our customer service is the best? Double-Barreled Questions These types of questions ask about two different issues in one question, simultaneously, making it difficult for respondents to provide authentic feedback.

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

If they were truly scientific, we would expect higher NPS and ACSI scores, and we would be having routinely good customer experiences. NPS is too prolific, being used at every touchpoint instead of as a summary measure as Bain intended. Martha: Well, Greg, that’s a very big question with a very big answer. Martha: Okay.

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7 Survey mistakes that you must avoid

SurveySensum

Aileen Day , CX Thought Leader and Owner of the Value-Driven Brand, shares a great example of sending an NPS survey just after the purchase of the product. NPS survey 4 min after purchasing #SaaS or an automated survey straight after cancellation.”. Double-barreled questions. is a double-barreled question.