CRM Key Driver Analysis Net Promoter Score 
SurveySensum
APRIL 28, 2025
A well-rounded VoC program leverages multiple channels, including: Direct Feedback Surveys (Net Promoter Score, Customer Satisfaction Score, etc.) A CRM system or VoC analytics platform can help integrate data from different sources, giving you a unified view of customer sentiment and trends.
ClearAction
JANUARY 6, 2021
This is success-limiting because Net Promoter Score® implies (probably inaccurately) that customers who are inclined to say good things about your company will offset customers who are inclined to complain about your company. But the nature of customer experience is long-horizon, not instantaneous.
Waypoint Group
APRIL 13, 2022
Are they speaking about tactics like bounce or abandon rate, number of responses, or acquiring Net Promoter Score? How will you know if the Net Promoter Score is “statistically significant” (your leadership will ask!) ? Why it matters: People change jobs all the time.
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