From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When
eglobalis
MAY 13, 2025
Beyond Surveys: Listening to Unstructured and Silent Feedback Much of the valuable feedback in B2B relationships is never explicitly given via a survey question. Gartner analysts predicted that by 2025, 60% of VoC programs will supplement surveys by analyzing voice and text interactions with customers.
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