Remove Customer Experience Remove Customer Survey Remove Double-Barreled Question
article thumbnail

Mastering Customer Feedback: Identify & Fix Bad Survey Questions

SurveySensum

“There are no right answers to wrong questions.” – Ursula K. As far as customer surveys are concerned, this couldn’t be any closer to the truth. Surveys can provide us with so much insight into what your customers want and are thinking, but they can become a liability if the questions asked are flawed.

article thumbnail

Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

If you are focused on creating the best customer experience you know the importance of gathering authentic customer feedback and how it is important for taking the right action. However, the integrity of this feedback is highly dependent on your survey design. How to fix this type of double-barreled question ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good survey questions that result in objective, actionable data. She also asks whether in fact, you need a customer survey! That’s the purpose of your customer survey.

article thumbnail

7 Survey mistakes that you must avoid

SurveySensum

Double-barreled questions. Putting two separate ideas in the same question, like a double-barreled weapon, is a bad idea if you are looking for honest answers. is a double-barreled question. So, always focus on providing value to your customers, else they are not coming back!

article thumbnail

The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

In this episode of the Agile Brand podcast with Greg Kihlström, Martha Brooke discusses the science of CX surveys. Martha touches on why most customer experience programs aren’t scientific, how you can become more scientific in your approach, and when and how to use AI in your survey program. Check it out here.

article thumbnail

Are You Begging for a Thank You with Your Email Survey?

InteractionMetrics

While it feels good to reciprocate, let’s be clear: a Thank You Survey isn’t capturing objective facts about the customer experience. Read on to find out what all Thank You Surveys have in common. 1) The Associate Decides Who Gets the Survey. There is value to Thank You Surveys. So, give and then give more!

article thumbnail

Fix Common Survey Errors with a Smart Process

InteractionMetrics

How to ensure an error-free customer feedback process: » Allocate enough time to evaluate your satisfaction survey for flaws such as using double-barreled questions and insider-language. These kinds of questions don’t make sense and result in inaccurate data. »