Mastering Customer Feedback: Identify & Fix Bad Survey Questions
SurveySensum
OCTOBER 21, 2024
“There are no right answers to wrong questions.” – Ursula K. As far as customer surveys are concerned, this couldn’t be any closer to the truth. Surveys can provide us with so much insight into what your customers want and are thinking, but they can become a liability if the questions asked are flawed.
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