Remove Customer Experience Remove Gaming Remove Mystery Shopper
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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. This is when your survey data only comes from certain kinds of customers and doesn’t represent your customers at large.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. This is when your survey data only comes from certain kinds of customers and doesn’t represent your customers at large.