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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Start by using mystery shoppers to document which customers are asked to take your survey — and how. This is when your survey data only comes from certain kinds of customers and doesn’t represent your customers at large. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Start by using mystery shoppers to document which customers are asked to take your survey — and how. This is when your survey data only comes from certain kinds of customers and doesn’t represent your customers at large. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost.