SurveySensum

DECEMBER 8, 2021

Making the survey longer simply reduces the response rate, increases the load on customers, and reduces the accuracy. CX Advisor and Managing Principal of EX4CX, Rick Denton also mentions his frustration with surveys that seem to go on forever. Keep your language simple and your questions short. Double-barreled questions.

Double-Barreled Question 52

Double-Barreled Question Close the Loop NPS Construction 52

SurveySensum

JULY 19, 2024

If you are focused on creating the best customer experience you know the importance of gathering authentic customer feedback and how it is important for taking the right action. However, the integrity of this feedback is highly dependent on your survey design. How to fix this type of double-barreled question ?

Double-Barreled Question 52

Double-Barreled Question Actionable Insights Text Analytics NPS 52

PeopleMetrics

OCTOBER 29, 2019

Survey answers should elicit information that you specifically need from the customer without confusing them. Avoid asking the customer a double-barreled question that covers two things at once, such as: “Please tell us about your experience when you checked in and visited our restaurant.”. The effort is worth it!

VOC 61

VOC Double-Barreled Question CEM B2C 61