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The customer certainly does… are you listening? The beautiful thing is that all companies ought to have a robust customerfeedback effort anyway. Who knows best what problems / concerns / issues your customers are experiencing? E ngage the right contacts in the account to acquire feedback.
You’ve invited a supplier to demo what is supposed to be the latest and greatest CustomerFeedback or NPS software… What questions should you ask? Are they speaking about tactics like bounce or abandon rate, number of responses, or acquiring NetPromoterScore? Is there an additional cost?
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