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Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. How can you utilize this knowledge to enhance customer experience (CX)?
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From marketing to product development, customerfeedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, socialmedia, and chat apps. Away from the office, he enjoys traveling and golf.
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