article thumbnail

AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Using natural language processing (NLP) and machine learning, companies can interpret the tone and emotion behind customer interactions on a massive scale. AI can infer customer sentiment from what theyre already saying or writing. Crucially, it can highlight why customers feel that way by extracting common themes.

AI 317
article thumbnail

Structured vs Unstructured Data: Decoding the Differences for Feedback Analysis

Zonka Feedback

Customer feedback – it's the key to understanding your audience, building stronger relationships, and ultimately, driving business success. But navigating the vast landscape of this feedback can feel like venturing into a data abyss, teeming with diverse formats and hidden insights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lesson #3 Revisited: AI and the Quest for a Single Source of Truth in CX Feedback

PeopleMetrics

In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. The company revises its policy and clarifies it on product pages, reducing cart abandonment and improving customer trust. And at scale.

AI 71
article thumbnail

Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

article thumbnail

6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling. Here are six ways unstructured data strengthen customer retention strategies: 1.

article thumbnail

Level Up Your VoC Program

CX Accelerator

Breaking free from survey mentality with unstructured customer feedback. It’s hard to say exactly when or how it happened, but the phrase “Voice of the Customer” (VoC) has become nearly synonymous with survey process. Consumers are not as likely to fill out surveys as they once were. Exciting times for CX professionals!!

VOC 160
article thumbnail

Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

Are you still analyzing your customer feedback manually? In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business. Lets find out more.