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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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The Customer Relationship Management Evolution in 2022

Customer Think

There are a lot ways the Customer Relationship Management software market continues to evolve. But from my vantage point I find the most telling evidence of CRM maturity to be based on who benefits. And over three decades I have observed a clear patter.

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What is customer relationship management (CRM)?

CX Network

We explain the strategies, processes and tech associated with customer relationship management

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How Better Customer Relationship Management Can Increase ROI

ClientSuccess

Many times, the only thing keeping an issue-ridden account from churning is the established relationships – aka the customer ROI. Increasing ROI with better customer relationship management. Here are three ways CSMs can increase customer ROI with better, more focused customer relationship management strategies: 1.

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Key Differences: Customer Experience Management vs. Customer Relationship Management

SurveySensum

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

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Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead

ECXO

About Ray Gerber, Chief Product Officer Ray is a global leader in customer engagement technologies, with over 30 years of experience building innovative technologies for enterprises. He has extensive expertise in customer relationship management, customer decisions, and self-learning.

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What is First Call Resolution? Benefits, Challenges, Examples, & Best Practices for Improving FCR

Callminer

Definition of First Call Resolution First-call resolution (FCR) is an important contact center metric and element of customer relationship management (CRM). The term is self-explanatory: a contact center’s ability to resolve customer problems, questions or needs the first time they call, with no follow-up required.