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and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the directmarketing industry nor the federal government has been able to control this form of spam. Ultimately, it’s what makes any customerrelationshipmanagement effort worthy of going viral.
It’s a form of directmarketing that tells potential customers who you are and how your company can benefit them. It also allows you to establish credibility and create a human connection, which is vital for building a healthy customer base. What is a sales letter? This is where having a robust CRM comes in handy.
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