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Fix Common Survey Errors with a Smart Process

InteractionMetrics

Is your customer satisfaction survey good? Customer satisfaction surveys are a multi-billion dollar industry. Unfortunately, most customer feedback is riddled with errors. From sampling issues to poorly worded questions, the state of customer feedback is weak. Really good?

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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question Why do you think our customer service is the best? On a scale of 1-7, please rate your experience with our customer service. How to fix this type of double-barreled question ? Split the two issues and form a single-barreled question.

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Design Surveys for Success

SurveySensum

This immediately brings a positive stimulus to the question. Avoid Double-barrel questions. Such questions have 2 distinct parts included in the same question and create confusion in the respondent’s mind as to how to answer such questions. Spell/Grammar check on survey questions/responses.

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

Companies often face low response rates and receive feedback from groups that don’t represent their customers at large, skewing the data. To get meaningful data, remove biases like leading constructs, double-barreled questions, and insufficient answer options from your survey. Well, what are you asking?

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Nix double-barreled questions. These questions ask about two separate issues in one question. For example, “Was your waiter prompt and polite?” ” asks about two behaviors in one sentence.