SurveySensum

OCTOBER 21, 2024

“There are no right answers to wrong questions.” – Ursula K. As far as customer surveys are concerned, this couldn’t be any closer to the truth. Surveys can provide us with so much insight into what your customers want and are thinking, but they can become a liability if the questions asked are flawed.

Double-Barreled Question 52

Double-Barreled Question Customer Feedback Actionable Insights Start-ups 52

SurveySensum

JULY 19, 2024

So, how do you avoid using these questions in your survey? What are Biased Survey Questions? “ How much do you love our exceptional customer service? ” – Now, what’s wrong with this question? This is called a biased survey question. Now what’s wrong with this question?

Double-Barreled Question 52

Double-Barreled Question Actionable Insights Text Analytics NPS 52

InteractionMetrics

NOVEMBER 26, 2019

Upon returning the car, with tablet in hand the associate asked, “how would you rate our customer service?” I discuss this in “Answering NPR: Why 5 Star Rating Systems Don’t Work” , but, bottom line, just like the Microsoft example, my “everything was perfect” summation fails to help Enterprise collect facts about its customer service.

Double-Barreled Question 52

Double-Barreled Question Construction Customer Feedback Customer Survey 52

InteractionMetrics

SEPTEMBER 17, 2019

Or is it for the company to measure the quality of their customer service? Why Issue Surveys? . Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are.

Double-Barreled Question 45

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 45

InteractionMetrics

NOVEMBER 26, 2019

Upon returning the car, with tablet in hand the associate asked, “how would you rate our customer service?” I discuss this in “Answering NPR: Why 5 Star Rating Systems Don’t Work” , but, bottom line, just like the Microsoft example, my “everything was perfect” summation fails to help Enterprise collect facts about its customer service.

Double-Barreled Question 40

Double-Barreled Question Construction Customer Feedback Customer Survey 40

InteractionMetrics

JULY 29, 2024

Companies often face low response rates and receive feedback from groups that don’t represent their customers at large, skewing the data. To get meaningful data, remove biases like leading constructs, double-barreled questions, and insufficient answer options from your survey. There are customer interviews.

Double-Barreled Question 52

Double-Barreled Question CX Construction NPS 52

InteractionMetrics

SEPTEMBER 17, 2019

Or is it for the company to measure the quality of their customer service? Why Issue Surveys? . Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are.

Double-Barreled Question 40

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 40