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So, how do you avoid using these questions in your survey? What are Biased Survey Questions? “ How much do you love our exceptional customerservice? ” – Now, what’s wrong with this question? The question assumes that the customerservice is exceptional and prompts respondents to provide a positive response.
Not Being Clear Enough Too Many Or Too Little Questions? Don’t Ask Leading Questions Don’t Ask Double-BarreledQuestions Failure To Do Pilot Surveys Neglecting Mobile-Friendliness Don’t Let Your Survey Results Collect Dust Final Thoughts 1. Does the above survey question, sound a little off to you as a respondent?
Not Being Clear Enough Too Many Or Too Little Questions? Don’t Ask Leading Questions Don’t Ask Double-BarreledQuestions Failure To Do Pilot Surveys Neglecting Mobile-Friendliness Don’t Let Your Survey Results Collect Dust Final Thoughts 1. Does the above survey question, sound a little off to you as a respondent?
If they were truly scientific, we would expect higher NPS and ACSI scores, and we would be having routinely good customer experiences. Want a 5-minute rundown of how to Leverage Science for Customer Success? NPS is too prolific, being used at every touchpoint instead of as a summary measure as Bain intended.
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