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It doesn’t matter that I find my rep rude, I’ll give him a top score to stay on his good side and get the best pricing. But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customerservice? Why Issue Surveys? . Garbage in. Garbage out.
The decision to take on chatbot customerservice is an exciting one for companies. As Forrester notes in their 2016 report, How Analytics Drives Customer Life-Cycle Management , “Every customer interaction leaves a trail of customer data waiting to be analyzed.” CustomerService KPIs for Agents and Bots.
It doesn’t matter that I find my rep rude, I’ll give him a top score to stay on his good side and get the best pricing. But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customerservice? Why Issue Surveys? . Garbage in. Garbage out.
The decision to take on chatbot customerservice is an exciting one for companies. As Forrester notes in their 2016 report, How Analytics Drives Customer Life-Cycle Management , “Every customer interaction leaves a trail of customer data waiting to be analyzed.” CustomerService KPIs for Agents and Bots.
Instead, many companies would benefit from a more dramatic service revolution that quickly rebuilds their culture around the vision of taking action to create new or greater value for others. Four Common Mistakes and How to Do it Better There is a better way to build a culture that quickly and dramatically improves customerservice.
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