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Making the survey longer simply reduces the response rate, increases the load on customers, and reduces the accuracy. This is one of the most common survey errors but the impact can be huge. CX Advisor and Managing Principal of EX4CX, Rick Denton also mentions his frustration with surveys that seem to go on forever.
Incorrect Question Correct Question How much do you love our new product? Confused about launching your first survey? Don’t worry with free consultation from our top CX expert, you get implementation help along with how to analyze your data effectively to extract actionable insights.
In this episode of the Agile Brand podcast with Greg Kihlström, Martha Brooke discusses the science of CXsurveys. Martha touches on why most customer experience programs aren’t scientific, how you can become more scientific in your approach, and when and how to use AI in your survey program. Are they not?
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