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Mastering Customer Feedback: Identify & Fix Bad Survey Questions

SurveySensum

“There are no right answers to wrong questions.” – Ursula K. As far as customer surveys are concerned, this couldn’t be any closer to the truth. Surveys can provide us with so much insight into what your customers want and are thinking, but they can become a liability if the questions asked are flawed.

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7 Survey mistakes that you must avoid

SurveySensum

Double-barreled questions. Putting two separate ideas in the same question, like a double-barreled weapon, is a bad idea if you are looking for honest answers. is a double-barreled question. So, always focus on providing value to your customers, else they are not coming back!

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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question Why do you think our customer service is the best? On a scale of 1-7, please rate your experience with our customer service. How to fix this type of double-barreled question ? Split the two issues and form a single-barreled question.

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good survey questions that result in objective, actionable data. She also asks whether in fact, you need a customer survey! That’s the purpose of your customer survey.

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Fix Common Survey Errors with a Smart Process

InteractionMetrics

How to ensure an error-free customer feedback process: » Allocate enough time to evaluate your satisfaction survey for flaws such as using double-barreled questions and insider-language. These kinds of questions don’t make sense and result in inaccurate data. »

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Are You Begging for a Thank You with Your Email Survey?

InteractionMetrics

Unlike Thank You Surveys, Fact Surveys uphold the pillars of objectivity by: offering the option of anonymity, removing subjectivity, and ensuring even response representation. Fact Surveys also work hard to remove leading statements, skewed scales, double-barreled questions, and other subjective constructs.

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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Basically, bad customer surveys are everywhere.