Remove Customer Survey Remove Double-Barreled Question Remove NPS
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7 Survey mistakes that you must avoid

SurveySensum

Aileen Day , CX Thought Leader and Owner of the Value-Driven Brand, shares a great example of sending an NPS survey just after the purchase of the product. She says, “I’d add surveying at seemingly inappropriate points in the CX journey e.g Double-barreled questions. is a double-barreled question.

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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question Why do you think our customer service is the best? On a scale of 1-7, please rate your experience with our customer service. How to fix this type of double-barreled question ? Split the two issues and form a single-barreled question.

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

The Science of CX Surveys, Summarized: Many CX programs lack a scientific approach. If they were truly scientific, we would expect higher NPS and ACSI scores, and we would be having routinely good customer experiences. Want a 5-minute rundown of how to Leverage Science for Customer Success? NPS I would argue has bias.