Remove Customer Survey Remove Double-Barreled Question Remove Start-ups
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Mastering Customer Feedback: Identify & Fix Bad Survey Questions

SurveySensum

“There are no right answers to wrong questions.” – Ursula K. As far as customer surveys are concerned, this couldn’t be any closer to the truth. Surveys can provide us with so much insight into what your customers want and are thinking, but they can become a liability if the questions asked are flawed.

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7 Survey mistakes that you must avoid

SurveySensum

Yes, knowing your customers’ annual income might be very crucial data for you. BUT how about getting them to ease up a bit first? Diving right into the personal stuff can be intimidating for people and they might choose to not take part in the survey at all. . He advises, “Keep your survey short. So keep it short.”.

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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I get what he wants, but this is NOT how to do a survey. Essentially, my rep is pushing for the answers he wants his higher ups to see. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully. Why ask your customers to take surveys if the data you collect fails to capture the facts?

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

Companies often face low response rates and receive feedback from groups that don’t represent their customers at large, skewing the data. To get meaningful data, remove biases like leading constructs, double-barreled questions, and insufficient answer options from your survey. Customers have priorities.

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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I get what he wants, but this is NOT how to do a survey. Essentially, my rep is pushing for the answers he wants his higher ups to see. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully. Why ask your customers to take surveys if the data you collect fails to capture the facts?

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good survey questions that result in objective, actionable data. She also asks whether in fact, you need a customer survey! That’s the purpose of your customer survey.