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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? AI can infer customer sentiment from what theyre already saying or writing.

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Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

There are three main factors that make up experience optimization: Web experience optimization: using quantitative and qualitative data collection tools (like Google Analytics and customer surveys) to determine how your website or app can be improved upon.

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Top Customer Satisfaction Survey Companies of 2025

InteractionMetrics

It covers their research services, their strengths, and how they can help businesses make data-driven decisions. Each company provides in-depth insights to help businesses understand customers and make smarter decisions based on customer sentiment. But if you intend to administer a phone survey, Bellomy is a fantastic choice.

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15 Best SurveyMonkey Alternatives & Competitors [2025]

SurveySensum

Whatsapp Surveys Starts at $99/month 4.7 Qualtrics Allows closed-loop follow-ups Collect data from different sources Generate real-time insights into CX Contact to know the pricing details 4.4 Formstack Conditional logic Auto-calculation of multiple cost fields into a summary Pre-built survey templates $50 per month 4.4/5

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How to Create a Voice of Customer Template for Your Business

Lumoa

Thanks to the Internet, customer feedback has never been so accessible. Learning what your customers think about your products or services isn’t difficult. Customer experience templates, customer survey templates, or customer satisfaction survey templates allow you to make informed decisions on improving the customer journey.

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The Future is Now: Take Your Customer Data to the Next Level

CX Journey

Traditionally, companies were able to identify and prioritize improvement opportunities from their customer surveys via correlation or regression analysis and quadrant charts, which identify priority improvements, fundamental essentials, and things to continue doing.