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7 Survey mistakes that you must avoid

SurveySensum

CX Advisor and Managing Principal of EX4CX, Rick Denton also mentions his frustration with surveys that seem to go on forever. Keep your language simple and your questions short. Aileen Day , CX Thought Leader and Owner of the Value-Driven Brand, shares a great example of sending an NPS survey just after the purchase of the product.

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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question How much do you love our new product? Don’t worry with free consultation from our top CX expert, you get implementation help along with how to analyze your data effectively to extract actionable insights. Incorrect Question Correct Question Why do you think our customer service is the best?

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

In this episode of the Agile Brand podcast with Greg Kihlström, Martha Brooke discusses the science of CX surveys. The Science of CX Surveys, Summarized: Many CX programs lack a scientific approach. And so, you know, are CX programs scientific? Martha: Well, Greg, that’s a very big question with a very big answer.

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Improving the Respondent Experience

CX Journey

Ask questions that are relevant to the audience. Ask unambiguous (clear, not double-barreled) questions. Survey Design When creating your surveys, make sure you use survey design best practices. There are many "rules" to consider, but start with: Keep surveys short and simple.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Avoid asking the customer a double-barreled question that covers two things at once, such as: “Please tell us about your experience when you checked in and visited our restaurant.”. Avoid using long-winded questions like: “We first want to ask you about the check-in experience during your most recent stay with us.

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