Remove CX Remove Double-Barreled Question Remove NPS
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7 Survey mistakes that you must avoid

SurveySensum

CX Advisor and Managing Principal of EX4CX, Rick Denton also mentions his frustration with surveys that seem to go on forever. Keep your language simple and your questions short. Aileen Day , CX Thought Leader and Owner of the Value-Driven Brand, shares a great example of sending an NPS survey just after the purchase of the product.

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The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke

InteractionMetrics

In this episode of the Agile Brand podcast with Greg Kihlström, Martha Brooke discusses the science of CX surveys. The Science of CX Surveys, Summarized: Many CX programs lack a scientific approach. NPS is too prolific, being used at every touchpoint instead of as a summary measure as Bain intended. Check it out here.

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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

Incorrect Question Correct Question How much do you love our new product? Don’t worry with free consultation from our top CX expert, you get implementation help along with how to analyze your data effectively to extract actionable insights. Incorrect Question Correct Question Why do you think our customer service is the best?