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MarTech-Driven Transformation: Navigating the Future of Customer Experience

ECXO

Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing. By leveraging social listening capabilities, companies can monitor customer sentiment and adapt strategies to strengthen customer relationships.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing.

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4 ways social listening reports unlock the business value of customer experience

Sprinklr

Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and expectations. Customers may not always mention you by name, but they are constantly sharing feedback on dozens of social media and messaging channels. But it’s not enough to simply collect information.

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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. Social suites platforms are designed just for this purpose.

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5 must-have features in your social selling platform

Sprinklr

It was a trick question, intended to weed out the inexperienced social explorers from those that had hands-on enterprise social media experience. In case you are thinking, “But isn’t social selling… selling through social media?” Build authentic relationships with social selling.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

And without real-time data, you cannot effectively inform strategies to your customer care, paid media, social media, and digital marketing teams. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance. Slow adaptations to strategy.

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Are you getting the most out of your product insights? Here are 19 use cases.

Sprinklr

Brands that capture product insights from review sites, social media, and other digital channels to build a customer-centric product strategy can help grow their business dramatically. He primarily focuses on our Modern Research product and innovating the latest and greatest social listening strategies.

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