article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Start by using mystery shoppers to document which customers are asked to take your survey — and how. Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Start by using mystery shoppers to document which customers are asked to take your survey — and how. Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question.