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How to ensure an error-free customer feedback process: » Allocate enough time to evaluate your satisfaction survey for flaws such as using double-barreledquestions and insider-language. These kinds of questions don’t make sense and result in inaccurate data. »
Remove leading statements, skewed scales, double-barreledquestions, and other subjective constructs. Segment your data and code unstructureddata—the point is to uncover themes! It should be random, statistically valid, and representative of your customer base. Eliminate bias. Test for replicability.
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