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Today’s interview is with Cale Urwin, Director, Data, Digital & Marketing Health Services at Bupa. I caught up with Cale recently at PegaWorld in Las Vegas […] The post There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa first appeared on Adrian Swinscoe.
#NoBullshitCX #20yearsFuturelab “Be honest.” One of the largest insurance groups in the world asked us to review their Voice of the Customer programme. On paper, they were doing everything right. Their customer KPI was highlighted in the annual report, they had a clear business case on how many millions in extra profits one extra percentage point meant, and they regularly communicated the results internally.
This article was originally posted on: [link] In the competitive landscape of B2B technology and services, effective onboarding and design are crucial elements for achieving successful adoption and enhanced customer experience. You may have noticed the provocative title—”The Hidden Truth: Why Customer Experience, Tech Onboarding, and Design Aren’t the Keys to B2B Growth.
Learn how the Microsoft outage exposes the critical IT-CX connection and the necessity of seamless departmental collaboration. The post The IT-CX Connection: What the Global Microsoft Outage Teaches Us appeared first on Doing CX Right.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
You know that friction in a Customer Experience is a problem that needs fixing. However, do you have that same perception of workplace friction? If you feel the friction at work, you probably do. But if you don’t, you likely think little of it, if at all. Doing work for money requires a certain amount of friction, right? However, if the friction impacts employees and decreases employee morale, it can be a significant problem.
The global business landscape is evolving quickly, and companies are increasingly leveraging data, artificial intelligence (AI), and automation to maintain a competitive edge. Within this transformative framework, a crucial shift toward hyper-personalization in customer experiences is taking center stage.
If you are focused on creating the best customer experience you know the importance of gathering authentic customer feedback and how it is important for taking the right action. However, the integrity of this feedback is highly dependent on your survey design. How? A poorly crafted survey with biased questions becomes a liability as it can lead to biased responses, misinterpretation of data, and ultimately leads to misguided business decisions.
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Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
If you are focused on creating the best customer experience you know the importance of gathering authentic customer feedback and how it is important for taking the right action. However, the integrity of this feedback is highly dependent on your survey design. How? A poorly crafted survey with biased questions becomes a liability as it can lead to biased responses, misinterpretation of data, and ultimately leads to misguided business decisions.
Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to a discussion of academic research papers relating to the use of artificial intelligence – specifically generative AI applications – in marketing. This post features an unpublished paper that provides an early look at the impact generative AI may have on marketing employment.
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal?
There are many examples of how doing less can improve your well-being such as downsizing and giving away items that you no longer use. Or, producing home-cooked meals with what you already have in the refrigerator — sometimes called “Iron Chef.
In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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