SurveySensum

APRIL 28, 2025

Thats where Voice of Customer (VoC) programs come in! But what is VOC, why is it crucial, and how can you leverage it to improve customer satisfaction and business growth? What is Voice of Customer (VoC)? Brand Example: Amazon leverages VoC extensively by collecting reviews, ratings, chat feedback, and post-purchase surveys.

VOC 52

VOC Social Media Voice of the Customer Net Promoter Score 52

ClearAction

JANUARY 6, 2021

This is success-limiting because Net Promoter Score® implies (probably inaccurately) that customers who are inclined to say good things about your company will offset customers who are inclined to complain about your company. Relevance means each functional area readily recognizes VoC as useful to their specific role.

Customer Experience 77

Customer Experience Net Promoter Score VOC Key Driver Analysis 77

Waypoint Group

AUGUST 1, 2018

then your customer feedback program ought to go well beyond just measuring Net Promoter Score (NPS) / customer sentiment and instead be oriented to capture the voice-of-customer. Just because something scores low doesn’t mean that an improvement there will drive the biggest bang-for-the-buck. R eveal the results.

Net Promoter Score 56

Net Promoter Score Close the Loop Key Driver Analysis NPS 56

Waypoint Group

APRIL 13, 2022

Are they speaking about tactics like bounce or abandon rate, number of responses, or acquiring Net Promoter Score? How will you know if the Net Promoter Score is “statistically significant” (your leadership will ask!) ?

NPS 40

NPS Net Promoter Score Key Driver Analysis Education 40