Mystery Shopper Net Promoter Score Text Analytics 
InteractionMetrics
SEPTEMBER 17, 2019
Start by using mystery shoppers to document which customers are asked to take your survey — and how. An advantage of Net Promoter Score with its 0 to 10 scale, it that it has a natural midpoint of 5. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost. Garbage in.
InteractionMetrics
SEPTEMBER 17, 2019
Start by using mystery shoppers to document which customers are asked to take your survey — and how. An advantage of Net Promoter Score with its 0 to 10 scale, it that it has a natural midpoint of 5. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost. Garbage in.
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