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Structured vs Unstructured Data: Decoding the Differences for Feedback Analysis

Zonka Feedback

But navigating the vast landscape of this feedback can feel like venturing into a data abyss, teeming with diverse formats and hidden insights. Here's where the crucial distinction between structured and unstructured data comes into play.

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Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

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Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

PeopleMetrics

Work with your VoC partner to ensure that both structured and unstructured data are easy for operators to view and act on. Pilot AI-driven follow-ups on open-ends and monitor whether youre getting deeper insights. Keep follow-ups brief and naturalthis should feel like a conversation, not an interrogation.

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Contact Centre Predictions for 2020

Callminer

Advanced contact centres will activate the oceans of unstructured data they collect by using AI-fuelled analytics to predict customer behaviour. Predictive Analytics Will Drive a Better Customer Experience. I believe that predictive analytics will drive a better customer experience in 2020.

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Leveraging Data Analytics to Optimize the Customer Experience

Speaker: Nathan Hart, Mary Kane & Imran Mohammed

How to navigate and curate disparate, unstructured data across multiple systems. Join us to learn more about: Key Insights: How to measure Customer Experience and engagement across channels. Ways to identify objectives and obstacles, discover actionable insights, and measure outcomes.

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6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling. Here are six ways unstructured data strengthen customer retention strategies: 1. So, delay no more!

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From the Internet to AI: How PeopleMetrics is Embracing the Next Research Revolution

PeopleMetrics

Everything is fair game AI will change how we program and test surveys for accuracy, enhance the speed and precision of offline reporting, and expand the possibilities for analyzing both structured and unstructured data in real-time.