Gaming Mystery Shopper Text Analytics 
InteractionMetrics
SEPTEMBER 17, 2019
Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost. Software-based text analytics are a great start.
InteractionMetrics
SEPTEMBER 17, 2019
Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost. Software-based text analytics are a great start.
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